Initial Consultation with Tattoo Kings & Cuts
In February 2023, Tattoo Kings & Cuts in Columbus, Ohio, reached out to Astronuts for a consultation. Although they had an existing website, they needed assistance improving its overall performance. Their goals included enhancing the website’s SEO, cleaning up the site’s structure, starting an email marketing program, and marketing their annual events.
What is SEO?
For those unfamiliar with SEO (Search Engine Optimization), it involves optimizing a website to appear higher in search engine results. This increased visibility brings more organic traffic to the site, resulting in more potential customers finding the business online.
Website Cleanup and SEO Success
After a comprehensive cleanup of the website’s layout and functionality, we made several necessary additions to improve the user experience. These changes resulted in a significant SEO improvement, which doubled the website’s organic traffic within the first month and has remained consistent ever since.
Email Marketing Campaigns and Event Promotion
In addition to boosting SEO, we have assisted Tattoo Kings & Cuts in developing and managing their email marketing campaigns. These campaigns target first-time customers and promote their various annual events, such as their birthday party, flash sale, and Halloween flash sale. Our work has helped streamline their promotional efforts and engage their customer base more effectively.
